The mandate was won following a multi-agency pitch.
Social Kinnect - an independent digital marketing agency has bagged the digital mandate for Raymond Custom Tailoring and Raymond Rewards, an offering custom-tailored to ensure a unique bespoke experience with styles that are a class apart. The agency’s Mumbai office will handle the digital duties for the brand.
Social Kinnect will be responsible for carving a social media roadmap for both the brands across creative, media and ORM-led services.
Commenting on the appointment of a new agency, Sudhanshu Pokhriyal, President, Textiles, Raymond Limited said, “In today’s internet consuming world, digital marketing is critical to bring in eyeballs and subsequent conversions for any business. We were looking for a partner to help us on this journey of redefining men’s fashion through Mass Personalization that is technologically enabled. Getting Social Kinnect on board, who bring in a gamut of new ideas and concepts, will help us in achieving our set objectives through innovative digital marketing ideas and help us build robust ORM platform”
Rohan Mehta, CEO - Social Kinnect added, “Raymond is one of the first brands any Indian associates with well-made and timeless mens' clothing. Raymond Custom Tailoring brings the brand into the new-age, to appeal to younger consumers who crave customisation, bespoke clothing and are well-versed in digital. We are so excited to handle the digital mandate for such an iconic brand, and help it scale new heights of success in 2019 and beyond.”