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Why are Publicis executives cross-dressing?

The initiative is part of Publicis India's #AllEqual campaign, designed to draw attention to the existing gender pay gap in the industry - and to take a stand against it.

Publicis Communications India and Publicis Media India were recently certified as equal pay organisations by KPMG. Publicis India's Twitter profile posted a group photo of its top executives dressed like the opposite gender. Check out the visuals - they're pretty telling. The campaign was crafted by Leo Burnett India; the creative team is led by Rajdeepak Das, the agency's chief creative officer and managing director.

The Twitter post reads: "Publicis Communications India & Publicis Media India are proud certified equal pay organisations and we are committed to building a strong, inclusive and diverse workforce with equal opportunities for all."

Why are Publicis executives cross-dressing?

Saurabh Varma, CEO, Publicis Communications

Why are Publicis executives cross-dressing?

Rajdeepak Das, Chief Creative Officer, Leo Burnett

Why are Publicis executives cross-dressing?

Adityan Kayalakal, Market Acceleration Lead - India, Publicis

Why are Publicis executives cross-dressing?

Amaresh Godbole, CEO Digitas India

Why are Publicis executives cross-dressing?

Ameya Joshi, Leader - HR, Law & Kenneth, Saatchi & Saatchi

Why are Publicis executives cross-dressing?

Anupriya Acharya, Chief Executive Officer, Publicis Media India

Why are Publicis executives cross-dressing?

Chahna Rupani, Head of Prodigious India

Why are Publicis executives cross-dressing?

Gandhali Karnik, Creative Director, Indigo Consulting

Why are Publicis executives cross-dressing?

Nikhil Lodaya, Vice President, MSL India

Why are Publicis executives cross-dressing?

Prasanna Kulkarni, head of creative, Indigo Consulting

Why are Publicis executives cross-dressing?

Sandhya Srinivasan, Managing Partner and Chief Strategy Officer, L&K, Saatchi & Saatchi

Why are Publicis executives cross-dressing?

Sejal Shah, Managing Partner and Head of Publicis Media India

Why are Publicis executives cross-dressing?

Rakesh Hinduja, COO, Leo Burnett West, India

Why are Publicis executives cross-dressing?

Srija Chatterjee, Managing Director, Publicis Worldwide

Why are Publicis executives cross-dressing?

Surbhi Gupta, Chief Talent Officer, Publicis Groupe South Asia

Why are Publicis executives cross-dressing?

Tanmay Mohanty, Group CEO, Zenith & Performics, Resultrix India

Why are Publicis executives cross-dressing?

Vaishnavi Murali, Associate Vice President and lead publicis Consultants Asia

Why are Publicis executives cross-dressing?

Vandana Verma, Executive Director, Arc Worldwide

Credits:

Creative: Rajdeepak Das, Vikram Pandey, Sonal Chhajerh, Neel Roy, Tinna Rajput, Kristoff Oliveira

Management: Surbhi Gupta, Neeti Nayak, Myra Fernandes, Rohan Mitra, Hemal Thakkar

Studio Team: Bhagwan Dagre, Rajendra Raut Vijay Kesarkar, Prashant Surve, Dilip Rahate, Hemant Kathe, Sanjay Ghosalkar and Mahesh Rane