Highly placed sources have confirmed the news to afaqs!. The marketing team will conduct the pitch process in phases.
In a significant development, leading two-wheeler brand Royal Enfield (RE) has called for a global media pitch. Highly placed industry sources have confirmed the development to afaqs!.
The mandate is for RE Global and will include paid media, digital performance, ATL, experience and the entire media suite.
It is learnt that RE is looking for an agency partner which is "abreast of the latest trends and can drive innovative solutions."
A division of Eicher Motors Limited, Royal Enfield has created the mid-sized motorcycle segment in India with its distinctive modern classic bikes. With its new manufacturing base in Chennai, India, Royal Enfield is able to grow its production rapidly against a surge in demand for its motorcycles.
Royal Enfield operates through 17 company-operated stores and 705+ dealers in all major cities and towns in India, and exports to over 50 countries across the world including the USA, UK, several European and Latin American countries, as well as the Middle East and South-East Asia. Royal Enfield also organizes and supports many motorcycling events and rides globally, more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over the world.