afaqs! news bureauPublished: 1 Aug 2019, 6:23 PM
Marketing

Digitas wins the integrated marketing communications mandate for Indospace

Digitas India, a Publicis Groupe company and India’s largest digital marketing agency has been appointed to lead the integrated marketing communications duties for IndoSpace, India’s largest developer of Grade A industrial and logistics parks.

Digitas wins the integrated marketing communications mandate for Indospace
Rajesh Jaggi
Digitas wins the integrated marketing communications mandate for Indospace
Amaresh Godbole

IndoSpace, backed by Everstone Group, GLP and Realterm, has a portfolio of around 31 million square feet across 31 logistics and industrial parks in 9 cities. All parks are located in key manufacturing hubs - making IndoSpace the only national network in India. Its current clients include IKEA, Amazon, Nissan, DHL, DB Schenker, Delhivery, Steelcase, Ericsson, Bosch and Aptiv amongst others.

Rajesh Jaggi, Managing Partner-Real Estate, Everstone Group commented, “We have been looking for an IMC partner to amplify our digital presence and the Digitas team was able to demonstrate a keen understanding of our business. We look forward to working with them and taking our brand to the next level.”

Amaresh Godbole, CEO Digitas India, on winning the account says, “IndoSpace is the pioneer and the largest provider of industrial and logistics real estate in our country. As the organized logistics and warehousing category grows rapidly, reinforcing Indospace’s brand leadership will be important. To achieve this goal, we are deploying Publicis Groupe’s highly successful Power of One strategy, so that while Digitas leads the relationship, we can infuse capabilities across creative, experiential and media for IndoSpace, to deliver truly integrated solutions.”