Aditya Chatterjee

Mediaturf is finalist at iMedia Connection creative contest

The Internet marketing and consultancy firm is one among the 12 finalists at the prestigious awards

Internet marketing and consultancy firm Mediaturf Worldwide is a finalist at the iMedia Connection Creative Competition (Winter) 2004, a prestigious and annual online creative awards, organised by California-based iMedia Communications, a trade publisher and event producer focusing on the interactive media and marketing industries.

Mediaturf's online ad for Iqara Broadband India is one among the twelve finalist entries from across the globe, and the interesting bit is that it is the only Asian company to make it to the hallowed list this season.

The ad for Iqara aims at communicating its cost-effective broadband services - a connection for Rs 60 a month, to be precise - and to highlight the price proposition Mediaturf did an interesting site capture.

The first frame of the ad depicts the home page of, which is quickly absorbed into the next frame that has a line that goes "Absorb the Internet to the fullest". The third frame talks about Iqara's Rs 60-offer in a single line, with the last frame urging viewers to click further for more details.

The success of the ad can be gauged from the fact that it received 22,228 clicks in a single day, a whopping number in terms audience interest and attraction.

iMedia attributes this response to "page rotation, which was worth taking a look at".

V Ramani, CEO, Mediaturf Worldwide, believes that the Iqara ad is a classic case of creativity that worked, and being nominated as a finalist for the work is indeed an honour. "It is an achievement in itself to be in the final league at these prestigious awards," he says.

The twelve entries have been put up on iMedia's website with users asked to vote for their favourite ad.

© 2004 agencyfaqs!

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