AdEx India converges TV, print & radio on the new MAP 3.0

One window for multi-media ad spends analysis; helps handle media plans & promotions

AdEx India has launched a new version of its Media Analyzer Package (MAP). The software is quite popular among industry players for calculating ad spends across media platforms.

The new version MAP 3.0 has added features enabling radio spends analysis; media planning & promo tracking and much more.

According to an AdEx release, the new MAP 3.0 will be useful for large advertisers, broadcasters, publications and planning agencies. These entities can now source multi-media analysis spanning TV, newspapers, magazines and radio. The initiative has been taken with a clear vision of being a one-stop media analysis hub..

Till the launch of version 3.0, MAP was available in two versions – MAP 2.5 (that enabled TV and press spends analysis) and MAP 2.6 (that enabled analysis on radio spends).

AdEx India ventured into radio ad spends analysis last year by setting up a new division Radio AdEx, in technical collaboration with AirCheck India, USA. The current initiative brings AdEx India still closer to its next level of efforts towards setting up analysis divisions for multiplex and outdoor ad spends.

MAP 3.0 software is faster, simpler and covers a wide range of power packed facilities that makes it more user friendly and facilitates out-of-the box analysis. This new version has the potential of reducing the analysis time by anywhere from 25-50%, the release adds. © 2005 agencyfaqs!