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STAR, SET, Zoom & NDTV score at Promax & BDA Gold Awards

STAR India tops the awards list among Indian television channels with 12 golds, 12 silvers and 10 bronzes

If you had any doubts over Indian creativity in television marketing, think again. This year, Indian TV channels have squarely beaten their international counterparts at the Promax & BDA Gold Awards.

Among the Indian channels, STAR India tops the list with 34 awards. STAR Network has won as many as 12 golds, 12 silvers and 10 bronzes for its channels – STAR Plus, STAR Gold, STAR Utsav, STAR One, and CHannel [v].

STAR India has won these awards for different categories such as funniest promotion, directing, editing, branding, copywriting, public service announcement, etc. For instance, in the interstitial/promotainment movies category, STAR India has won an gold for the promos on 'Black'. Similarly, in the category – Use of original music composition – it has won a silver for STAR One's show 'Family Business'.

Sony Entertainment Television comes in next with 11 awards. The network has won three bronzes for its flagship channel Sony, and three golds and five silvers for its cricket and movie channel, Max. The 'Indian Idol' programme campaign got Sony a bronze in the topical publication advertising - color category.

Even new entrant Zoom has opened its account at the awards with two golds and one silver. The channel won a gold in the print campaign category for its pre-launch teaser campaign, and another one for the channel ID promos. The channel has also won a silver in the public service announcement category for its AIDS PSM category.

Aparnaa Pande, head programming, Zoom says, “Zoom is a glamour and lifestyle channel. But in our teaser and the ID campaign, our challenge was to project it as an Indian channel with international looks. I feel the successful implementation of the brief got us the awards.”

Meanwhile, NDTV has also won two golds and one silver. In the news programme promotions category, NDTV has won a gold for Fire Trap. Another promo – Our Anchors – helped the channel win a gold in the special awards category.

Among the other Indian channels, TV Today and B4U have won one award each. 'Independence Rock', a promo in the special event promo category, has won B4U a silver, while Aaj Tak has won a silver for its print ad Indo-Pak Huddle.

For the record, the Promax & BDA event is recognised around the globe as the ultimate accolade for promotion and marketing professionals and outstanding design contributions in today’s broadcast media industries and electronic media.

Both the Promax and BDA Awards are presented to companies and individuals whose work is judged by a panel of promotion and marketing professionals using three measures: Overall creativity, production quality, and results in achieving marketing objectives.

Promax & BDA is a global, non-profit association dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media and raising the profile and quality of work produced by the industry. © 2005 agencyfaqs!

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