Rajeev Chakrabarti joins SaharaOne as marketing head

SaharaOne continues with its hiring spree. Rajeev Chakrabarti, vice-president, marketing, Hungama TV, has moved to SaharaOne as marketing head. Earlier in April, Purnendu Bose, COO, Hungama TV, had moved to SaharaOne as its COO.

Chakrabarti will be responsible for all marketing activities of general entertainment channel, SaharaOne Television, and will report to Bose.

Talking about this appointment, Bose said, “Rajeev brings a varied marketing and brand management experience and will drive all marketing initiatives including PR and MIS as a key member of the SaharaOne Television team.”

Chakrabarti started his career with the sales division of Philips India after completing his MBA from Calcutta University. This was followed by a stint at Saatchi & Saatchi in client servicing and then HTA (now JWT), Mumbai, where he was involved in brand management exercises for several national and international clients.

Prior to Hungama TV, Chakrabarti was with Sony Entertainment Television, where he worked in various supervisory capacities over a period of five years.

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