<font color="#CC3300"><b><font color="#FF0000">IRS 2005 Round 2:</font></b></font> Six out of top ten magazines have shown a decline in readership

As per IRS 2005, Round 2, ‘Saras Salil’ has topped the magazines list with a readership of 73.66 lakhs.

Another fortnightly magazine, ‘Vanitha’ (Malayalam), is at number two place with a readership of 39.95 lakhs. However, the readership figures of ‘Vanitha’ have declined by 2.72 lakhs from the previous round.

Even ‘India Today’ has shown a decline in readership, though it has moved up one place to number three position with a readership of 38.99 lakhs.

The Tamil weekly, ‘Kumudam’, which was in the ninth position in R-1, has made a huge jump to fourth place. ‘Kumudam’, with a readership of 34.34 lakhs, has registered a growth of 26 per cent.

‘Grihashobha’ has also moved up by one position to fifth place. The Hindi monthly has a readership of 33.7 lakhs.

‘India Today’ (Hindi) and ‘Malayala Manorama’ (a Malayalam weekly) have suffered setbacks. ‘India Today’ (Hindi), which was in the fifth position in R-1, has dropped down to sixth place in R-2 with a readership of 32.83 lakhs.

Similarly, ‘Malayala Manorama’ has slipped to seventh position now from third place in R-1. Its readership has declined by 27 per cent from the previous round; the Malayalam weekly has a readership of 32.07 lakhs.

The eighth and ninth positions go to ‘Balarama’ (a Malayalam weekly), with a readership of 30.65 lakhs, and ‘Pratiyogita Darpan’ (a Hindi monthly), with a readership of 26.53 lakhs.

The English monthly, ‘Reader’s Digest’, continues to be in the tenth position with a readership of 26.37 lakhs, registering a growth of 11 per cent.

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