The channel, called STV, will be headquartered in New York
The Arup Ghosh and Shireen Sethi promoted Network 1 Media Consultancy (N1MC) has partnered with an Asian company to launch an ‘infotainment’ channel in the US. Headquartered in New York, the channel, called STV, will be launched in December 2005.
Arup Ghosh, director, N1MC, says, “STV will not be a hardcore news channel. It will carry news, entertainment and lifestyle content, much in the area of ‘infotainment’. The channel will cater to the Asian and NRI (non-resident Indian) community based in the US and parts of Europe.”
The content of the channel will be in three languages, Hindi, English and Bengali. STV will have footprints in the US, the UK and other parts of Europe and be beamed in South Asia as well for an audience that understands these three languages.
While the news reporters will be based both in the US and Asia, the lifestyle content will be supplied out of India.
As per the partnership deal, apart from generating content, N1MC will also provide technical support and manpower and even procure all equipment.
Ghosh says that N1MC has undertaken another project in South Asia, scheduled to come up in the first quarter in 2006, which involves extensive editorial consultancy. The name and details of the project will be revealed by January 2006.
Meanwhile, Kamal Dixit of N1MC will be the technical director of STV and supervise all technical operations.
For the record, N1MC was established in September 2000. Since then, it has been involved in various projects, including content generation for the cricket show, ‘Back Chat’, on DD Sports and the launch of Sahara Samay and Channel 7.
© 2005 agencyfaqs!