CIO follows a controlled circulation model, and is distributed free to a qualified set of readers
International Data Group (IDG) has forayed into the Indian market with its first title, CIO.
In 2000, CIO had made its presence in India, but that lasted only for a few months. This was through a licensed agreement between Bangalore-based Technology Media Group (TMG) and IDG. But the magazine was discontinued with the closure of TMG.
In a similar licensed agreement with Media Transasia, IDG’s other titles PC World, and Computer World were also launched in India. These magazines were also discontinued.
However, now with the opening up of FDI in print media in the country, this international technology publication group plans to launch these titles on its own.
CIO follows a controlled circulation model, which only caters to a qualified set of readers. In India, the magazine has started off with only a circulation of 6,000 copies.
The magazine is distributed free among the readers, and its only source of revenue is through advertisements.
Louis D’mello, COO, IDG India, says, “This allows us to charge a premium price for the advertising slots as we reach out to a qualified set of readers, who are also decision makers in their respective companies.”
In its first issue, the 88-page magazine has managed 35 pages of ads. The list of advertisers is also of repute, which includes ones such as ADC, Canon, Computer Associates, Dell India, Epson India, HCL Infinity, Hewlett Packard, IBM India, Intel, Microsoft, Oracle, Seagate Technologies, Sun Microsystems, Wipro Infotech, and a few more.
For the record, CIO is one of IDG’s flagship brands. It is published across 16 other countries and has won over 140 international awards, since its inception in 1987.
The Indian edition will follow the fortnightly cycle of its parent US edition.
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