Ananya Saha

Business Line gets a new look

The paper promises a more reader-friendly approach

Business Line, the financial daily from 'The Hindu' group, will be seen in a revamped format from February 25. With the Union Budget just round the corner, it appears to be a well-timed move.

N Murali, joint managing director, 'The Hindu', says, “Business Line is the fastest growing business daily. Our readership base, according to NRS, is around 2.05 lakh and with the revamp, we are sure to reach a wider base.”

The redesigning has been done by Mario Garcia, who had earlier revamped the group’s flagship brand, 'The Hindu'. Murali adds, “The cosmetic changes have been introduced by Mario Garcia, who earlier worked with us on 'The Hindu' and 'Sportstar'. All the changes are in line with what you can usually expect from Garcia.”

The price of the newer version of Business Line will, however, remain unaltered at Rs 4. The white business daily plans to be more contemporary in outlook with added pictures and colour.

While the masthead and the size of the paper will remain the same, the font and design will be different. Besides the regular features and columns, a new business-related supplement will also be introduced.

While the process and plans to revamp the 'Business Line' were on for quite some time, 'The Hindu' group feels that the need arose from the continuous process for the group to keep revamping and reinventing itself.

With 'The Hindu', 'Sportstar' and now, 'Business Line' keeping in line to the tradition of reinventing themselves, the next stop for Garcia and then Chennai-based media group will be 'Frontline' this year.

© 2006 agencyfaqs!

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