Ananya Saha

The Hindu Group reworks its ad rates

From April 1, 2006, the group will introduce new rates for all its publications

The Hindu Group is planning to revise its advertising rates across all publications from April 1, 2006. An industry insider informs agencyfaqs! that the group is planning to increase its ad rates for all its publications, with the exception of ‘Sportstar’, by 10-20 per cent. The ad rates for ‘Sportstar’ were upped only recently at the time of its revamp.

The group currently owns four major brands: English business daily ‘Business Line’, fortnightly English current affairs magazine ‘Frontline’, English weekly sports tabloid ‘Sportstar’, and the flagship English daily, ‘The Hindu’.

The largest increase in ad rates will be witnessed in ‘Business Line’, whose success was being artificially suppressed till now by the group.

The insider says that the substantial hike across all the publications is the result of the high growth rate the company has been witnessing. The group has been able to increase circulation as well as readership for all its publications, besides succeeding in reaching the critical masses.

The group last revamped its ad rates in May 2005.

The Hindu Group has been in revamp mode since last year. After revamping the look and content of its English daily, the group undertook the revamp of all its publications in quick succession.

© 2006 agencyfaqs!

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