By Ananya Saha
Media

<FONT COLOR="#FF0033"><b>IRS 2006 Round 1:</b></font> ‘HT’ continues to rule the Capital: ‘TOI’ still number two

Except for ‘Amar Ujala’, all the other dailies in the top 10 list have seen a decline in Delhi and its Urban Environs

In Mumbai, they might have become friends, but in the national Capital, they are still arch rivals. We are talking about the two daily newspapers, ‘Hindustan Times’ (‘HT’) and ‘The Times of India’ (‘TOI’).

According to IRS 2006, Round 1, ‘HT’ continues to be ahead of ‘TOI’ by 4.14 lakh readers in Delhi and its Urban Environs. While ‘HT’ has recorded a readership of 21,41,000, the ‘TOI’ readership this year is 17,27,000. Incidentally, both these newspapers have seen a decline in readership in this round. While the ‘HT’ readership has declined by 2.69 lakhs, ‘TOI’ has seen a decrease in readership of 2.49 lakhs.

This decline in readership is not exclusive to these two English dailies. The other leading dailies in the Capital, too, have experienced a decline in readership.

‘Navbharat Times’ (‘NBT’), which continues to be the leading Hindi newspaper in Delhi and its Urban Environs, has seen a decline in readership of 80,000 readers. As per the latest round of IRS, ‘NBT’ has recorded a readership of 15,68,000.

‘Punjab Kesri’, at number two, has lost out on 72,000 readers. While the daily had a readership of 11,95,000 in Delhi and its Urban Environs as per IRS 2005, Round 2, the current figures stand at 11,23,000.

‘Dainik Jagran’, which continues to be the leading publication in India, has also seen a decline in readership of 96,000 readers. As per IRS 2005, Round 2, this Hindi daily has recorded 9,27,000 readers.

‘Hindustan’, which went full colour recently, has also missed out on increasing its readership base. Its readers in Delhi and its Urban Environs have slid from 10,23,000 (as per IRS 2005, Round 2) to 9,27,000 in IRS 2006, Round 1.

‘Amar Ujala’ is the only newspaper among the top ten dailies to have recorded growth. It’s readership has increased by 42,000 to 3,62,000 readers in IRS 2006, Round 1.

Among the other leading dailies, the readership of ‘Rashtriya Sahara’ has declined marginally by 9,000 readers. ‘Dainik Bhaskar’, at number 10, has seen lost 41,000 readers. As per the latest round of IRS, the readership of ‘Dainik Bhaskar’ is 74,000 in Delhi and its Urban Environs.

The only business daily among the top ten in this market, ‘The Economic Times’, has also lost 13,000 readers.

© 2006 agencyfaqs!

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New Delhi‘The Times of India’‘The Statesman’‘Sandhya Times’‘The Hindu’‘The Indian Express’‘Dainik Jagran’‘Hindustan Times’‘Business Line’‘Business Standard’IRS 2006, Round 1IRS 2005, Round 2‘Dainik Tribune’‘Rashtriya Sahara’‘Amar Ujala’‘Hindustan’‘Punjab Kesri’‘Navbharat Times’‘ The Financial Express’‘The Economic Times’