MPG launches interactive arm, Media Contacts, in India

MPG (Media Planning Group), the media unit of global communications group Havas, has launched its global interactive arm, Media Contacts, in India. Media Contacts will have its head office in Delhi and will be headed by Pooja Puri, who will be designated director. Puri comes to Media Contacts with previous experience at rediff.com and indiatimes.com.

The launch is a part of Media Contacts’ strategy to become a global player and offer end-to-end media-focused marketing solutions and market expertise to its global and local customers. Its offerings include solutions in the digital space, direct response and relationship based channels.

Speaking about the development, Don Epperson, worldwide CEO, Media Contacts, says, “India is a key strategic market for us and the launch of our operations here will now give Media Contacts a good regional presence in the Asia Pacific region, together with our operations in China, Australia and Singapore. We will be looking for investment opportunities in this market and we are now in discussions with certain parties regarding these.”

Media Contacts currently operates in 25 cities in 21 countries across Europe, North America, South America and the Asia Pacific, serving over 400 clients, including industry leaders such as Dell, Air France, Expedia, Nike, ING Direct, VW and Repsol.

Vishnu Mohan, CEO, Asia Pacific, MPG, comments, “Media Contacts has had a great run globally on the basis of Artemis, which is its proprietary global technology platform. Artemis helps clients reach customers effectively and maximises the return on their communication investment.”

He adds that the launch of Media Contacts couldn’t have been better timed as India is stepping into the digital and new media revolution phase. “India is witnessing a huge growth in the use of digital media for both branding and demand generation by marketers, which is one of the areas into which we’ll look,” says Mohan.

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