‘The Financial Express’ launches English edition in Gujarat

This will be The Indian Express Group’s second edition in that state, after ‘The Financial Express Gujarati’

‘The Financial Express’ (‘FE’) has launched a second edition in Gujarat – in English – called ‘The Financial Express Ahmedabad’. ‘The Financial Express Gujarati’, the vernacular edition of ‘FE’, has been in Gujarat since 1991. ‘FE’ is the only financial paper in the country with a vernacular edition.

‘The Financial Express Ahmedabad’ will offer hard-core business news and analysis to the business minded people of Gujarat. The edition will comprise two sections. The main section will encompass national and international business news, economy news, edit and opinion pages, and also news from the region.

The second section will be called ‘Corporates & Markets’. This will feature company news, market news and analysis and stock listings. In addition, in-depth feature supplements on information technology and media and telecom will be included every Monday. The Saturday and Sunday editions, too, will have special supplements.

Commenting on this second venture in Gujarat, Viveck Goenka, chairman and managing director, The Indian Express Group says, “Gujarat has been at the forefront of the economic reform and is now one of our fastest growing states. We aim to provide the same brand of unbiased journalism to Gujarat in English.”

With this venture, ‘The Financial Express’ becomes the only daily to provide two editions in two languages in Gujarat. The daily will implement a multimedia campaign, including press and outdoor, to promote the new edition.

© 2006 agencyfaqs!

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