<FONT COLOR="#FF0033"><B>Promax India Radio Awards 2006:</B></FONT> Radio City walks away with seven metals

It was clearly a pleasing sound for Radio City – it received the most claps at the Promax India Radio Awards 2006. It also walked away with the most metals, seven in all, including four silvers and three golds. Radio One bagged three metals and Red FM and Radio Mirchi scored two metals each. O&M bagged one silver and one gold, both for Worldspace Satellite Radio.

Radio City’s three golds were won for ‘Musical-e-Azam’ in the Best Promotional Campaign category, ‘Namma Naadu Karunaadu’ (its Bangalore based radio station tune) in the Best Original Music Composition category, and ‘Babbar Sher – Happy New Year CD’ in the Best Promotional Item for a Radio Station category.

Radio City also bagged four silvers, one for ‘Life ki Dhun’ in the Best Original Music Composition category, two for ‘Musical-e-Azam’ in the ‘Best Use of Outdoor Advertising’ (for ‘Asha Bhonsle Live’) and Best Promotional Item for Radio Station categories, and one more for ‘City Bajao, Car Le Jao’ in the Best Interactive Promotions category.

Radio One went home singing to itself with three metals: one silver (for ‘Jaggu Mission 10 K’ in the Best Promotional Campaign category) and two golds for ‘Legends’ in the Best Print Piece for a Radio Station category and the ‘GO FM Website’ in the Best Interactive Promotions category.

Red FM walked away with a gold and a silver. The gold was for ‘Breaking News’ in the Best Radio Promo: In-House category, whereas the silver was for ‘Anda Mix’ in the Best Use of Library Music category.

Radio Mirchi’s scorecard was similar to Red FM: one gold and one silver. While the gold was for ‘Bollywood under Arrest’ in the Best Radio Promo: In-House category, the silver was for the ‘Cricket India England ’06 Series Promo’ in the Best Use of Library Music category.

O&M bagged both its metals for Worldspace Satellite Radio: a gold for ‘Unwind’ in the Best Use of Outdoor Advertising category and a silver for ‘Genre Based’ in the Best Print Piece for a Radio Station category.

Well-known radio anchor Ameen Sayani was felicitated with the Lifetime Achievement Award.

© 2006 agencyfaqs!