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R Swaminathan joins IB&W as senior vice-president
Swaminathan has around 20 years of diverse experience across the music, marketing and advertising industries. Prior to schoolnetindia.com, he has headed organisations such as Radio One (then Radio Mid-Day) and Magnasound
R Swaminathan, who till recently worked with schoolnetindia.com as general manager, has now joined IB&W as senior vice-president. His mandate will be to consolidate and acquire new clients for IB&W.
Swaminathan says, “For me, joining IB&W is like going to the next level. It’s a vibrant agency and the challenge for me here will be to build upon its existing strengths.”
Ravi Munjal, general manager, media services, IB&W, says, “With Swaminathan’s kind of experience across vast dimensions, IB&W will get a new direction and approach to strengthen itself further in the future.”
Swaminathan has around 20 years of diverse experience across the music, marketing and advertising industries. Prior to schoolnetindia.com, he has headed organisations such as Radio Mid-Day (formerly Go 92.5FM and now Radio One) and Magnasound. He has also worked with Contract as client services director. Some of the prominent brands he has worked on include Bharat Petroleum, Cadbury’s, Crompton Greaves, Singapore Airlines and Philips.
Swaminathan recalls applying the principles of advertising in the music industry when he joined Magnasound and achieving great results from it as a memorable experience.
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