Snaptoons will invite all Indians to submit creative and innovative original ideas
Cartoon Network has launched a creative talent contest called ‘Snaptoons’ (short for ‘New Asia Pacific Cartoons’). The contest will invite all Indians – poets, artists, amateurs, professionals, students, individual animators, animation studios and just about anyone – to send in their entries. Snaptoons is a content development initiative and aims to connect Cartoon Network with new creative talent across its key markets in Asia.
Targeting kids through this initiative, Cartoon Network is looking to invest in funding, backing and developing an original idea that lends itself well to animation.
The winners of the contest will get a chance to see their creations come to life. Out of the total pitches received, ten will be green-lit and each will be developed into full pilot episodes. The commissioned ten will then have their exclusive world premiere on Cartoon Network across its Asia Pacific feeds.
Ian Diamond, senior vice-president and general manager of Turner Entertainment Networks Asia, Inc. (TENA), says, “This is a good opportunity to provide a platform for Indian talent to rightfully take a place on the global animation stage. ‘Snaptoons’ is a serious initiative designed to connect, discover and nurture the creative brilliance that exists throughout Asia and will showcase the enormous potential that abounds in the region. This initiative will help develop the next generation of ground-breaking animation.”
Diamond adds, “‘Snaptoons’ has been a successful concept outside India. Toon icons such as ‘The Powerpuff Girls’, ‘Courage The Cowardly Dog’ and many more were born out of a similar campaign.”
The broad parameters that should be kept in mind are that the concepts should be kid-related, hence character driven with a good dose of comic action. Additionally, in terms of design and creative vision, they should be fun, funny, fearless and, importantly, should have the potential to be commissioned as a full series and/or a feature film.
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