Sapna Nair

‘DNA Money’ to stand alone in Mumbai; Jaipur next

After Ahmedabad and Indore, ‘DNA Money’ will be launched in Mumbai starting November 6

After being launched as a stand-alone newspaper in Indore and Ahmedabad, ‘DNA Money’ will now be launched in Mumbai, again as a stand-alone newspaper, starting today, November 6. The newspaper will be priced at Re 1.

However, ‘DNA Money’ will also continue to be available as a supplement along with the main paper, ‘DNA’, in Mumbai.

The stand-alone ‘DNA Money’ will contain 12 pages of business news, while the complimentary copy will have only eight pages.

Gautam Adhikari, editor-in-chief, ‘DNA’, says, “We had been contemplating rolling out the Mumbai edition of ‘DNA Money’ right from the beginning. Now, when our Ahmedabad edition has been quite a hit, it’s the right time for a Mumbai launch.”

‘DNA Money’ to stand alone in Mumbai; Jaipur next
Gautam Adhikari, editor-in-chief, DNA
Adhikari says that the circulation in Mumbai is huge and the readership base gives them yet another reason to offer something more to the readers here. After the Mumbai edition, the next destination for ‘DNA Money’ will be Jaipur.

When asked about the print run in Mumbai, Adhikari says it is being worked out, but will be a relatively modest figure. “It could be anything between 15,000 and 50,000,” he says.

When asked about reviving the advertising and marketing supplement, ‘AdZip’, now that ‘DNA Money’ is going alone, Adhikari says there are no such plans and the supplement will continue to be a part of ‘DNA Money’. For the record, ‘AdZip’ was discontinued and merged with ‘DNA Money’ a few months ago.

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