Zee Network redesignates R Ajay Kumar as head, South initiatives

Till now, Kumar headed Zee’s Southern channels as business head. He will now be responsible for heading the distribution business for the 32 Zee and Turner channels in the South

Zee Telefilms has redesignated R Ajay Kumar as the head for the company’s South initiatives. Till now, Kumar headed the network’s Southern channels as business head. He will now be independently responsible for heading the distribution business for all the 32 Zee and Turner channels in the Southern states.

Kumar has more than 13 years of academic experience with the Department of Communication and Journalism at Osmania University. He is a keen student of communication, media and advertising and on the advisory council of MICA, Ahmedabad. He is also a member of the technical committee of the JIB, which comprises ISA, IBF and AAAI.

R Ajay Kumar

Prior to Zee, he worked with Gemini Television and ETV Network. He has done long stints at ETV Network, where he worked for all its 12 channels in the capacity of business promotion head; subsequently, he became the general manager for marketing, sales and research there.

At Zee, Kumar has been instrumental in contributing original and innovative ideation in programming and spearheading the company’s foray into the South with the launch of Zee Telugu and Zee Kannada.