Devina Joshi

Sahara Samay’s Anil Dhupar flits to ‘Raj Express’ as CEO

Dhupar was brand head of the Madhya Pradesh and Chattisgarh channels at Sahara Samay. Incidentally, this is his third move in the last one year or so

Anil Dhupar has ended his short affair with the television industry, only to return to his first love, print media. Dhupar, who took over as the brand head of Sahara Samay’s Madhya Pradesh and Chattisgarh channels in March 2006, has moved on. He has joined Bhopal-based daily, ‘Raj Express’, as its CEO – a position created for the first time at the daily. There, he will report to Arun Sahlot, CMD.

In fact, Dhupar has had two short stints before his move to ‘Raj Express’. After spending 16 years with the Bhaskar Group, Dhupar had joined Indore-based ‘Nai Dunia’ as CEO in September 2005. Six months later, he had joined Sahara Samay.

Commenting on his exit from Sahara Samay, Dhupar says, “The Sahara Samay offer came to me completely by chance, and I took it up because of the excitement of the electronic media. While there, I was only dealing with the ad world, whereas print offers me the chance to oversee marketing, circulation, advertising, production and administration. So it was my love for print which pulled me back.”

‘Raj Express’ is currently present in Bhopal and Indore. It was launched in Bhopal two years ago, and six months back in Indore. Now, Dhupar plans to take the daily to Gwalior and Jabalpur over the coming six months. Expansion into Chattisgarh may be on the cards later.

Sahara Samay’s Anil Dhupar flits to ‘Raj Express’ as CEO
Anil Dhupar
Dhupar plans to revamp ‘Raj Express’ completely by positioning it on the ‘serious and effective journalism’ platform. This is being done so that ‘Raj Express’ goes beyond its current ‘new kid on the block’ image. The aim is to bring the 20-page Hindi daily in the consideration set of all residents in Madhya Pradesh. A big events and outdoor campaign has been planned to announce this new avatar.

Dhupar is a science and law graduate from the University of Indore. He also holds a postgraduate diploma in mass management (PGDMM) from IGNOU, Indore.

He started his career in sales at JK Tyres, where he spent seven years. After another five years at Wearwell Tyres, Dhupar decided to move to the media industry, joining ‘Dainik Bhaskar’, Bhopal, in 1990. Later, after short stints at the Jabalpur and Raipur branches of the paper, he finally shifted base to ‘Dainik Bhaskar’, Indore. He then moved in 2002 to ‘Dainik Bhaskar’, Delhi, where he looked after PR, advertising and corporate imagebuilding. Short stints with ‘Nai Dunia’ and Sahara Samay followed.

© 2006 agencyfaqs!

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