Amit Ray moves to Percept Media; Tapan Pal denies his move

Percept Media has confirmed that Amit Ray has joined as director, strategy. Tapan Pal, contrary to a media report, is still with aMap

Amit Ray, director, media services, Vibrant Media (Reliance Industries' media AOR), who quit in mid-February this year, is all set to take on a new role at Percept Media. His designation is likely to be director, strategy. Percept Media is expected to make an official announcement soon.

Ray had been with Vibrant Media for a year and has, in the past, worked with advertising agencies such as Lowe, Tara Sinha Associates (now McCann-Erickson) and Clarion (now Bates Enterprise).

Tapan Pal

Amit Ray

Tapan Pal, CEO, aMap was recently reported to have quit aMap to join Percept Media as CEO. But he has rubbished the report, terming it 'false news'. The report in a publication also carried a confirmation from Harinder Singh, vice-chairman and managing director, Percept Holdings. He, too, has denied the development. In fact, both Pal and Singh are seemingly annoyed over the 'erroneous' report.

"I haven't confirmed the news and it is absolutely untrue" claims Pal. When quizzed if there was a probability of this coming true soon, Pal says, "I have got an offer and I keep getting offers, but that does not substantiate anything." He seemed adamant about sticking to aMap.

Percept Holdings has not offered any confirmation on Pal's appointment as CEO. A few industry sources believe that Pal is indeed slated to join Percept Media. "Percept Media has won a key business, for which it needs a strong driving force. And Pal fits the bill," a source says.

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