Sign up for afaqs! Newsletters
<FONT COLOR="#FF0033"><B>Mirchi KAAN Awards: O&M is Agency of the Year</B></FONT>
The other winning agencies were McCann Erickson, Rediffusion DY&R, Brand David, Leo Burnett, Lowe and Mudra
O&M has won some more feathers for its cap. At the Mirchi KAAN Awards held in Mumbai, Ogilvy won the Agency of the Year title. In addition, the agency has won 19 metals – one gold, seven silvers and 11 bronzes. The Mirchi KAAN Awards recognise excellence of creativity in radio advertising,
In total, there were 47 metals awarded. The other agencies to have made it to the winners’ list are McCann Erickson, Rediffusion DY&R, Brand David, Leo Burnett, Lowe and Mudra.
O&M’s solo gold was won for its work on Children’s Little Theatre in the Household category.
Rediffusion DY&R, which has had great luck with awards this year, won six metals, which includes one gold, one silver and four bronzes. The agency struck gold for its work on Sprite in the Beverages category.
Leo Burnett was the fourth in the metal tally, but without any gold. It bagged four metals, two silvers and two bronzes. The silvers were won for Heinz Sauces and Complan in the Food and Beverages categories, respectively.
Mudra Communications won a silver award in the Public Service category for its radio spot on rape aired on Big 92.7FM, which also won acclaim at the GoaFest this year.
Brand David and Lowe won only bronzes. Brand David won two bronze awards for the Child Labour School campaign and Emami in the Public Service and Healthcare categories, respectively. Lowe bagged the award in the Toiletries and Household Care category for Pepsodent Fighter Toothbrush.
Prasoon Joshi, executive chairman, McCann Erickson India, was declared Copywriter of the Year. Perfetti Van Melle won the Client of the Year award. Auto Edit bagged the Production House of the Year award.
The jury for the Mirchi KAAN Awards 2007 comprised 15 judges from the industry. These include Piyush Pandey, Mohammed Khan, Prasoon Joshi, R Balakrishnan, Ram Sampath, Ravi Deshpande, Rajat Dholakia, KV Sridhar, Elsie Nanji, Ram Madhvani, Agnello Dias, KS Chakravarthy, Abhijeet Chaudhuri, Prahlad Kakkar and Rekha Nigam.
© 2007 agencyfaqs!