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Rabe Iyer returns from ZenithOptimedia, Vietnam, for a stint in India

Iyer takes over as managing director, ZenithOptimedia, West and South, on July 20

On the back of an eight-year association with ZenithOptimedia, Rabe T Iyer is re-locating back to India with the agency. Based in Mumbai, Iyer will work as managing director, West and South operations. Iyer moves in from the Vietnam office, where he is currently serving as general manager.

Iyer’s mandate will be to oversee the operations of the Mumbai and Bangalore offices and make the latter as established as the Delhi office. Iyer assumes his new role on July 20; he will report to Ambika Srivastava, CEO, ZenithOptimedia, India. “Iyer’s rich experience with the network, working with a blue-chip client portfolio over the last four years, makes him an ideal candidate to build our operation both in Mumbai and the South,” says Srivastava.

Rabe Iyer returns from ZenithOptimedia, Vietnam, for a stint in India
Rabe Iyer
A graduate from Mumbai University, Iyer began his career in media selling in 1992 as a space seller for the Mumbai-based magazine, ‘Capital Market’. Following this, he did a short stint in ‘Dainik Bhaskar’, where he worked as a senior marketing executive for a year.

At a time when there wasn’t a stark distinction between media and creative agencies like there is today, he joined Enterprise (which then went through a series of mergers, first to form Enterprise Nexus, and then to become the current Bates Enterprise) in the media department as media planner. He joined the agency in 1994 and worked there for three years. He moved to Saatchi & Saatchi’s media department as senior media planner on the P&G business in 1997.

Rabe Iyer returns from ZenithOptimedia, Vietnam, for a stint in India
Ambika Srivastava
After India witnessed the separation of full service agencies into separate creative and media agencies, Iyer moved to ZenithOptimedia in Delhi as group head in 1999. At this time, the agency won two big accounts, Nokia and Hyundai Motors.

In 2001, Iyer was designated as associate media director. In 2002, he assumed responsibility as media director. In 2003, he was given the opportunity to relocate to the Vietnam office of the agency as business director on the P&G business. In 2004, he was elevated to general manager of the Vietnam branch.

“The years that I have spent with Zenith have enhanced my learning experience and the agency has permitted me to perform in areas that I wished to. Talking about my move to India, I see potential in applying the experience that I have picked up from Vietnam in the Indian market,” says Iyer.

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