The partnership will allow Pier3 Entertainment’s American clients to leverage entertainment marketing opportunities in the fast evolving markets of China and India
Starcom MediaVest Group Asia has announced a strategic partnership between its entertainment and embedding marketing unit, Starcom Entertainment, and Los Angeles based Pier3 Entertainment. This partnership will allow Pier3 Entertainment’s American clients to leverage entertainment marketing opportunities in Asia, particularly in the fast evolving markets of China and India.
Pier3 Entertainment has also placed numerous brands in Hollywood movies, television, music videos and games. Prominent placements amongst these are the integration of AOL in ‘You’ve Got Mail’, Volkswagen and Kodak in a host of TV series, and the promotional partnership between ‘The Da Vinci Code’ and Google.
Ravi Kiran, chief executive officer, specialist solutions, Asia, Starcom MediaVest Group, remarks, “With today’s time-crunched and attention-challenged consumers, entertainment and embedded marketing is rapidly emerging as one of the surest ways of connecting with them. In the last three years, many of Starcom Entertainment’s clients have benefited from its operations in India and Philippines. Now, as we prepare to roll out the solution across the Chinese market, it is good to partner with an experienced company such as Pier3 Entertainment. We look forward to this partnership with productive results for both the organisations and their clients.”