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With this new edition, ‘Divya Bhaskar’ will complete the coverage of Gujarat in its entirety
The Bhaskar Group has added one more edition to its Gujarati daily, ‘Divya Bhaskar’. The newspaper will now have a separate edition from Kutch. This is the newspaper’s eighth edition in the state of Gujarat.
With this new edition, ‘Divya Bhaskar’ will complete the coverage of Gujarat in its entirety. The newspaper has editions in Ahmedabad, Vadodara, Surat, Anand, Jamnagar, Rajkot and Bhavnagar. The Kutch edition will be printed at Bhuj, with an initial estimated circulation of 55-60,000 copies.
The marketing strategy included an extensive survey conducted among the locals in Kutch district, hoardings, banners and other OOH activities.
Ashwini Agarwal, state head, ‘Divya Bhaskar’, Gujarat, talks about the content the newspaper will include, “The localisation of content is the key to garner more readership. Along with the news from around the country, the paper will also offer the people of Kutch news from within their district and focus on issues that are faced by the people and try to offer solutions.”
The daily will include a section on women called ‘Madhurima’, on fiction called ‘Kalaash’, on films and Bollywood called ‘Navrang’, and on children called ‘Bal Bhaskar’. All these will be weekly supplements and will come out on different days of the week.