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Discovery’s Raghu Iyer joins Emerging Media as chief marketing officer

At Emerging Media, Iyer will be responsible for building the company as a leading content provider in India

Raghu Iyer, who was working as director, advertising sales, Discovery Channel, has joined Emerging Media as chief marketing officer.

Emerging Media is a UK based media property development company. It has a specific focus on developing multi-media properties for the Indian subcontinent with a vision of promoting India’s hidden sports talent. In early 2007, the company launched its first property, ‘Cricket Star’, a reality talent hunt show. The first series of the show was aired on Doordarshan and Zee in India. The second series will be launched soon.

Iyer brings with him vast multi-industry experience and will focus on building the Emerging Media brand as a leading content provider focused on catering to the fast growing Indian TV market. He remarks, “Sports reality shows are a new concept in India. It will be exciting and challenging for me to set up the Emerging Media brand.”

Discovery’s Raghu Iyer joins Emerging Media as chief marketing officer
Raghu Iyer
Iyer is an economics graduate from the Delhi University. He has also done a Master’s in management studies from NMIMS, Mumbai. He started his career with Hutch (then Max Touch) in 1995. Hutch was a start-up company at that time, and Iyer worked in sales and marketing there.

After two years, he joined Reuters and was there for three years before he moved to Sony Entertainment Television (SET) in 2000. There he looked after the sales and marketing operations for CNBC. In his next stint, he joined Discovery Channel in 2002 and stayed associated with the company for the next five and a half years.

Among his recent memorable projects, Iyer remembers working on the launch of Discovery Travel & Living in 2004 in India.

Over the next one year, Emerging Media (EM) is in the process of launching its second property, ‘Soccer Star’, in partnership with Liverpool Football Club and AIFF, besides developing some exciting entertainment shows.

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