Channel [V] appoints Microsoft’s Mohit Anand as head

Anand’s mandate at Channel will be to go after the youth demographics and capture its essence with innovative programming

Mohit Anand, who is currently serving his notice period at Microsoft Entertainment and Devices Division India, as country manager, is soon to join Channel as head. He will finish his notice period with Microsoft on April 15 and join Channel in the third week of April.

Anand’s mandate at Channel will be to go after the youth demographics and capture its essence with innovative programming. The development was confirmed to agencyfaqs! by Uday Shankar, chief executive officer, STAR India. Anand is filling the position of Amar K Deb, who quit the company to start his own Internet venture. Anand will be officially designated as general manager of Channel .

Anand has worked for eight years with Microsoft. He was instrumental in developing and launching the Xbox gaming property in India. He is a science graduate from the University of Punjab and he has 15 years’ experience in sales and business management. Before Microsoft, he worked with companies such as Iris Computers, Tangerine and Dave Thomson Associates.

Commenting on the appointment, Uday Shankar says, “Anand has developed the well known Xbox gaming property. He understands well the dynamics of youth as a target audience. We hope to benefit from his intuitiveness for the youth and see some good work for Channel .”

Anand says, “Channel is all about a youth audience. Constantly forming connects with the youth demographics forms the core of the channel’s strategy. With my experience, I hope to add value to the organisation’s goals.”