Channel [V] appoints Microsoft’s Mohit Anand as head

Mohit Anand, who is currently serving his notice period at Microsoft Entertainment and Devices Division India, as country manager, is soon to join Channel [V] as head. He will finish his notice period with Microsoft on April 15 and join Channel [V] in the third week of April.

Anand’s mandate at Channel [V] will be to go after the youth demographics and capture its essence with innovative programming. The development was confirmed to agencyfaqs! by Uday Shankar, chief executive officer, STAR India. Anand is filling the position of Amar K Deb, who quit the company to start his own Internet venture. Anand will be officially designated as general manager of Channel [V].

Commenting on the appointment, Uday Shankar says, “Anand has developed the well known Xbox gaming property. He understands well the dynamics of youth as a target audience. We hope to benefit from his intuitiveness for the youth and see some good work for Channel [V].”

Anand says, “Channel [V] is all about a youth audience. Constantly forming connects with the youth demographics forms the core of the channel’s strategy. With my experience, I hope to add value to the organisation’s goals.”