Ashwini Kamat to head Starcom Worldwide’s Bengaluru operations

Ashwini Kamat has been appointed general manager, Bengaluru operations, Starcom Worldwide. Earlier, Kamat was general manager, training and business development.

Starcom Worldwide is a part of the media communications network, Starcom MediaVest, which provides services related to out of home, ambient media, entertainment and embedded marketing, and digital and wireless marketing. The group is also involved in sports marketing and retail branding.

Commenting on her new role and responsibilities, Kamat says, “The move is in terms of change of role. I will be responsible for the day to day functioning of the office and will also dabble in client servicing. Product delivery as well as accountability for all the business generated at the Bengaluru office is my responsibility.”

Kamat adds, “Starcom’s ‘People First’ culture has helped it survive and grow in the ever changing and evolving media space. The aim is to work with the team and continue delivering a strong strategic product, using the strong set of tools, processes and systems available within the organisation.”

Kamat will report to Sandeep Lakhina, managing director, West and South India, Starcom Worldwide. Lakhina says, “Kamat is a Starcom veteran. I am sure she will contribute greatly to stabilising and increasing the business of the Bengaluru office. Kamat's past experience and her enthusiastic attitude will see her doing well for herself and the organisation.”