The latest verdict by the Kolkata High Court allows BloombergUTV to continue using Greek words in its advertisements without any restriction
In a fresh development related to the tussle between BloombergUTV and Mint over the English news channel's advertising campaign, Blunt and Sharp, the Kolkata High Court has vacated the interim injunction which restrained the news channel from continuing with the campaign.
Vivek Malhotra, vice-president, marketing, BloombergUTV affirms that the campaign has been well received and it stands to run as per schedule.
As reported earlier by afaqs!, the injunction was granted on a petition filed by HT Media against BloombergUTV on the basis of infringement of its Intellectual Property Rights (IPR).
Mint alleged that BloombergUTV had used Greek words and played up the belief of promising clarity in business news, in the same manner adopted by Mint during the launch of the publication's Kolkata and Chennai editions.
The campaign for Mint was done by Ogilvy India, while BloombergUTV's campaign was the brainchild of TapRoot India.
Reacting to the Kolkata High Court order, Agnello Dias, chief creative officer, TapRoot India, observes, "It was an unfortunate and totally avoidable exercise. I hope good sense prevails. I think it is much ado about a small issue. We should all just move on to more important things."
It is understood that since the proceedings on the matter is still on, the Kolkata High court has allowed BloombergUTV to continue with the campaign till the time it fully examines the merits and demerits of the case.