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Condé Nast looks for digital growth in Asia
The company has appointed Mezzomedia as exclusive advertising sales representative for its 26 digital brands in Asia
Condé Nast Digital has appointed Mezzomedia as the exclusive advertising sales representative across its 26 digital brands in Asia. Hong Kong-based Mezzomedia, will act as representative for all Condé Nast Digital brands based in the US.
The deal also includes iPhone applications for STYLE.com's Fashion Shows, Wired's Product Reviews app, Concierge.com's Postcards application, GQ.com's Magazine Replica and Style Picks as well as TeenVogue's Haute Spot.
Drew Schutte, senior vice president and chief revenue officer at Condé Nast Digital, said Mezzomedia is the latest addition to its global sales structure.
"This represents a new phase in our international sales strategy that will allow us to engage with key advertisers and agencies in the region," said Drew Schutte.
Mezzomedia represents a range of print, online and broadcast companies including Monocle, Euro News, National Geographic, British Airways Media, Der Spiegel, Le Figaro and The Times Group in the UK.
The company was established in Hong Kong in 2005.
Matthew Farrar, MD of Mezzomedia said Condé Nast is synonymous with quality editorial products and readers.
"Condé Nast Digital's portfolio of online brands represents an unparalleled opportunity for our advertising clients in Asia, India and Australia and we're delighted to be working with them."