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RAM Week 42: Red FM and Radio City fight for No. 2 spot in Mumbai

afaqs! news bureau and afaqs!, New Delhi
New Update
RAM Week 42: Red FM and Radio City fight for No. 2 spot in Mumbai

Big FM and AIR FM share fourth position in Mumbai

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The Radio Audience Measurement (RAM) data for Week 42 is out. Here is an update on the four RAM markets.

Mumbai

Radio Mirchi is No. 1 in the city with a market share of 17.3 per cent, with a loss of 0.3 percentage points and its average market share for the last four weeks is also 17.6 per cent.

Both Red FM and Radio City have managed identical market shares of 13.7 per cent each, with a gain of 0.1 and 0.2 percentage points, respectively.

Unlike last week, this week, Big FM has surged ahead of Fever FM. It has a market share of 11.9 per cent. It shares the fourth position with AIR FM Gold, which also has a market share of 11.9 per cent.

It is followed by Fever FM at No. 6 with a market share of 11.2 per cent and a loss of 0.1 percentage points.

AIR FM Rainbow is at No. 7 with a market share of 5.8 per cent, registering a gain of 0.5 percentage points. It is followed by Radio One with a market share of 5.7 per cent.

Among the other stations in Mumbai in Week 42 are Vividh Bharati with a market share of 4.2 per cent; Oye! FM (2.4 per cent) and Akashvani Mumbai (2.3 per cent).

Delhi

Radio Mirchi leads in the city with a market share of 24.4 per cent. Its average market share for the last four weeks is also 24.4 per cent.

Fever FM is No. 2 with a market share of 18.4 per cent and a gain of 0.2 percentage points. It is followed by AIR FM Gold, which has a market share of 17.7 per cent and a gain of 0.5 percentage points.

Red FM is at No. 4 with a market share of 9.7 per cent, followed by Radio City at No. 5 with a market share of 8.4 per cent.

Big FM is at No. 6 with a market share of 7.7 per cent, without registering any loss or gain over the previous week. It is followed by Radio One with a market share of 5.1 per cent, registering a loss of 0.4 percentage points in comparison to Week 41.

Among other stations in Delhi in Week 42 is Oye! FM with a market share of 2.6 per cent. It is followed by AIR FM Rainbow (2.2 per cent), Hit FM and Vividh Bharati (1.7 per cent each) and Akashvani Delhi (0.1 per cent).

Bengaluru

Big FM leads in the city with a market share of 19.6 per cent and a loss of 0.4 percentage points; its last four weeks' average market share is also 19.5 per cent.

At No. 2, Radio Mirchi has a market share of 17.3 per cent with a loss of 0.1 percentage points. Its last four weeks' average market share is 17.7 per cent.

Fever FM is at No. 3 with a market share of 15.2 per cent, without registering any loss or gain over the previous week. Its last four weeks' average market share is 15.4 per cent.

Radio City is placed fourth with a market share of 12.7 per cent, registering a loss of 0.1 percentage points in comparison to the previous week. Its average market share for the last four weeks is also 12.7 per cent.

AIR FM Rainbow is at No. 5 with a market share of 9.3 per cent, showing a loss of 0.3 percentage points; its last four weeks' average market share is 9.5 per cent.

Radio One is No. 6 and has a market share of 8.7 per cent, with a gain of 0.7 percentage points. Red FM is No. 8 with a market share of 8.6 per cent.

Among others in Bengaluru in Week 42 is Vividh Bharati with a market share of 4.8 per cent, followed by Radio Indigo (2.7 per cent); and Gyan Vani (0.9 per cent).

Kolkata

Radio Mirchi leads in the city with a market share of 20.6 per cent, registering a loss of 0.2 percentage points over the previous week.

Big FM is No. 2 with a market share of 17.2 per cent, showing a loss of 0.5 per cent.

At No. 3, Friends FM has a market share of 11.3 per cent, with a loss of 0.5 percentage points over Week 41. Its last four weeks' average market share is 11.5 per cent.

Aamar FM is at No. 4 with a market share of 10.7 per cent; its last four weeks' average market share is 10.8 per cent.

Fever FM is placed fifth with a market share of 8.9 per cent. Red FM is No. 6 with a market share of 8.6 per cent, registering a gain of 0.1 percentage points.

Radio One is at No. 7 with a market share of 6.5 per cent, showing a gain of 0.5 percentage points.

Oye! FM has registered a market share of 4.2 per cent with a loss of 0.6 percentage points.

This week, among other stations in Kolkata, AIR FM Rainbow has a market share of 3.6 per cent; followed by AIR FM Gold (3.5 per cent), Akashvani (2.5 per cent), Power FM (1.5 per cent) and Vividh Bharati (1 per cent).

AIR FM Gold Fever FM RED FM Radio Mirchi
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