afaqs! news bureau

Vizeum wins media duties for d.light

The size of the business is pegged at Rs 10-12 crore.

Vizeum (part of Aegis Media Group) has won the media duties for d.light, an international consumer products company serving people without access to reliable electricity.

d.light is a social enterprise and a Silicon Valley venture funded by M&M, Acumen Fund, DFJ, Nexus India and others. It is engaged in the design, manufacturing and distribution of solar appliances to people who have either no or little access to grid electricity.

Vizeum wins media duties for d.light
d.light's mission is to enable households without reliable electricity to attain the same quality of life as those with electricity. The organisation plans to begin doing so by replacing every kerosene lantern with clean, safe and bright light.
Vizeum wins media duties for d.light
According to sources, the size of the business is pegged at Rs 10-12 crore. The account will be handled by the agency's Delhi branch and will be headed by Harit Pant, general manager, North, Vizeum.

Apparently, there was no official pitch process. Ashish Bhasin, chairperson, India; chief executive officer, Southeast Asia, Vizeum India and chairperson, Vizeum India board tells afaqs! that the factors that helped the agency bag the account were its willingness to adopt a consultancy role for the client and its ability to go beyond the usual media issues.

"Vizeum has a philosophy of passionately partnering the client and moving beyond the mandate," Bhasin elaborates during a telecon.

Mandeep Singh, managing director, d.light, says in an official communiqué, "Vizeum will play the role of our strategic communication consultant, ensuring that the right message reaches the under-served consumers, including the opportunity for the consumers to experience the product."

The upcoming campaign for the brand should roll out within the next four-six weeks. The campaign is slated to be a full-fledged one that will utilise all mass media avenues, including both ATL (above the line) as well as BTL (below-the-line) media platforms, depending on the requirement.