Rajesh Kamat: Our endeavour will be to create a powerhouse of strong brands

Excitement comes from the ability to visualise grand results and the will to make it happen. In the past couple of years we have tasted immense success as a channel. In 2011, our endeavour will be to create a powerhouse of strong brands.

The media and broadcast industry is always evolving and there's something exciting at every corner. The biggest challenge, however, will be to keep viewers glued to the channel. There is a constant need to innovate and come up with exciting content in the wake of cutthroat competition and evolving technology.

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