Prior to this, he was with Moser Baer as chief executive, film business.
UTV Motion Pictures, which has found its ground in the Hindi film industry, is now looking at strengthening its presence in the southern region, too.
UTV has roped in G Dhananjayan as chief, South business. He will lead the group's motion pictures division in the South.
Commenting on Dhananjayan's appointment, Siddharth Roy Kapur, chief executive officer, UTV Motion Pictures, says in an official communiqué, "We are confident that with the experience Dhananjayan brings to the table, he will be a valuable addition to the senior management team at UTV, and help lead us in our efforts to build a strong business in the regional film space, particularly in South India."
Dhananjayan has over 24 years of work experience. Prior to Moser Baer, he has had significant stints with two leading telecom operators, Vodafone, (earlier known as Hutchison Essar Group) and Airtel, where he led the sales, marketing and operations team, and played a pivotal role in achieving incredible growth in both subscriber base and revenues. In addition to this, Dhananjayan has also worked with Nerolac Paints and RPG - Saregama Music India in the past.
Says Dhananjayan, chief, south business, UTV Motion Pictures, "UTV has been a front-runner in the Hindi film industry, and has constantly experimented with path-breaking and contemporary cinema, which has been both creatively and commercially successful. With the aim to further strengthen its presence in the South, I am looking forward to work with the team there."