At the INMA Awards 2011, Indian publications have won eight awards. i next leads with three, while Mid Day has two awards. Mint and Dainik Jagran have won one award each. The Times of India and the Jang Group have jointly bagged one award for their Aman Ki Asha campaign.
The International News Media Marketing Association (INMA) has announced the winners of the INMA Awards 2011. The awards ceremony was held on May 17 at the 81st Annual INMA World Congress, at the Sheraton Hotel and Towers in New York.
Indian publications have returned home with eight awards in all. Of these, six belong to the Jagran Prakashan (JPL) Group -- i next has won three awards, Mid Day has won two awards and Dainik Jagran has won one award.
i next's three wins are spread out in the following manner: The publication's 'Bikeathon 10' campaign has secured the first place in the Marketing Solutions for Advertising Clients category and the third place in the Brand Awareness across Platforms category. i next's Fresh N' Crazy campaign has secured the second place in the Brand Awareness across Platforms category.
Mid Day's two wins are for the 'Meter Down' campaign; it has secured the third place in two categories, namely, Marketing Campaign with the Best Results, and Readership/Usage of the Print Newspaper.
Dainik Jagran's campaign titled 'Jan Jagran -- A Campaign for Judicial Reforms' has secured the second place in the Readership/Usage of the Print Newspaper category. The Times of India and the Pakistan-based Jang Group jointly won an award for their popular 'Aman Ki Asha' campaign. The campaign secured the first place in the Brand Awareness across Platforms category. Mint's 'Mint Money Launch' campaign secured the second place in the New Brand/Product/Audience Development category.
Overall, 90 marketing campaigns from 72 newspapers in 21 countries were selected as finalists this year. The INMA Awards competition was judged by an international jury of industry experts involved with media companies, advertising agencies and trade magazines, hailing from Argentina, Brazil, Australia, Canada, India, Italy, Poland, Russia, Spain, the United States, and the United Kingdom.