Dhupar has 21 years of experience in print media. His last stint was as president, marketing, at the Madhya Pradesh-based Hindi daily Nai Dunia.
Anil Dhupar, president, marketing, Nai Dunia, has called it quits at the Madhya Pradesh-based Hindi daily. Not only is he exiting Nai Dunia, he is also retiring from print media altogether, after having spent 21 years in the business. The 58-year old Dhupar tells afaqs!, "This is a lovely industry to work in, and I have witnessed all kinds of ups and downs over the years. Now, I would like to sit back and relax."
Dhupar is a science and law graduate from the University of Indore. He also holds a post-graduate diploma in Mass Management (PGDMM) from IGNOU, Indore. He started his career in sales at JK Tyres, where he spent seven years. After another five years at Wearwell Tyres, Dhupar decided to move to the media industry, joining Dainik Bhaskar, Bhopal, in 1990. Later, after short stints at the Jabalpur and Raipur branches of the paper, he finally shifted base to Dainik Bhaskar, Indore.
He then moved in 2002 to Dainik Bhaskar, Delhi, where he looked after public relations, advertising, and corporate image building/corporate branding. Short stints with Nai Dunia as the CEO (chief executive officer) and Sahara Samay followed. At Sahara Samay, he took over as the brand head for the Madhya Pradesh and Chhattisgarh channels.
Television didn't entice him for too long, and Dhupar returned to print media in 2006 with a short stint as the CEO of the Bhopal-based daily Raj Express. "My love for print pulled me back," he recalls. He rejoined Nai Dunia for a second stint, this time as president, marketing, in 2007.
As of now, Dhupar has decided to retire, but plans on offering his consultancy services as and when the need arises, to various players in the print media space.