Balakrishna has so far served within the capacity of vice-president. As chief operating officer, Balakrishna will take charge of the entire operations of the Rs 1,000 crore franchise that Allied Media currently manages.
Allied Media, the media planning, evaluation and buying arm of Percept Limited, has elevated P M Balakrishna from the post of vice-president to that of chief operating officer of the company.
Balakrishna has been with Allied Media since its inception in April 2007. It was at the same time that Shripad Kulkarni, the company's chief executive officer, came on board.
On his elevation, Balakrishna conveys in an official communique, "I am excited with the challenging opportunity to drive the company to newer heights. We have established a strong presence in India in a short span of time, and with our association with Point Logic, we are now ready to take on the best in the industry."
On Balakrishna's elevation, Shripad Kulkarni, chief executive officer, Allied Media, says, "Balakrishna has been the key resource of Allied Media since its inception and has played a pivotal role in the super success story of the company. As we grow at breakneck speed, we strongly believe in nurturing and growing in-house talent. We believe in building leaders from within."
So far, Balakrishna has played a key role in building a formidable team to service all the group clients of Percept, including the North and South regions. He has been instrumental in forging business relationships with a varied mix of clients such as Panasonic, Toyota, Canon, Hirco, Nahar Group, and the Sahara Group, amongst others.
He has also been highly instrumental in growing the capitalised billing of the company to 10,000 million INR, this fiscal.
Balakrishna has 20 years of experience in the media industry. He has a strong sales and marketing background, and has worked with media houses such as The Times of India (Bennett, Coleman & Co), and the Zee Network.