afaqs! news bureau
Media

Cartoon Network Debuts Fresh Look: "It's a Fun Thing!"

The channel IDs and promos have undergone a significant change to support the channel's new premise -- it's a fun thing!

Cartoon Network, the entertainment channel for kids from the Turner stable, has donned a fresh look across the Asia-Pacific region, with the aim to reflect the dynamic lifestyles of today's tweens and screenagers.

As part of the change, the fresh logo is a marginally changed variation of the channel's previous logo, while the overall packaging will be more bright and colourful. The channel IDs and promos have undergone a significant change to support the channel's new premise -- 'It's a fun thing', also its new tagline.

Cartoon Network Debuts Fresh Look: "It's a Fun Thing!"
Cartoon Network Debuts Fresh Look: "It's a Fun Thing!"
The new tagline will appear in a variety of creatives, predominantly as an audio tag chanted by happy, youthful voices, while branded spots will feature local kids acting out their favourite "toony" moments, against a backdrop of local culture and events.

Lucien Harrington, vice-president, branding and communications, Turner Broadcasting System, Asia-Pacific, says, "Cartoon Network's new look reflects the lifestyle of kids who may be culturally diverse, but are all united by their quest for fun and laughter. The channel's aim is to convey a reality that blurs the line between what's seen on screen, and what happens in real life. It's about believing that the impossible is possible and that you could, for example, take a hole out of your pocket and disappear into it."

Adding further, Monica Tata, general manager, entertainment networks, South Asia, Turner International India, told afaqs!, "The reface of Cartoon Network is about bringing freshness and greater entertainment to the channel -- hence the tagline, 'It's a Fun Thing!'. With the reface, we hope to strengthen our bond with our audience by reflecting the energy and enthusiasm of our young viewers in the messaging and look of our channel."

The new brand look, which includes a striking black and white CN logo against a backdrop of vivid blue, yellow and hot pink hues, aligns with Cartoon Network channels internationally, but leaves room for local interpretation to ensure viewer relevance.

The new Cartoon Network website (www.CartoonNetworkIndia.com), in sync with the on-air vibrancy and contemporary look, has also been launched simultaneously.