afaqs! news bureau

Condé Nast India introduces Vogue on Flipboard

Condé Nast India is the first publisher to make content from its brands available on Flipboard in India. It has introduced Vogue and will introduce GQ and Conde Nast Traveller in the coming weeks.

Condé Nast India and personal magazine Flipboard have officially launched a partnership in India. The deal introduces Vogue India, GQ India and Condé Nast Traveller India to Flipboard readers.

Condé Nast India introduces Vogue on Flipboard
Condé Nast India introduces Vogue on Flipboard
Readers will be able to find Vogue India in Flipboard's Content Guide, while GQ India and Condé Nast Traveller India will follow in the coming weeks.

Marc-Oliver Hausen, director, digital, Condé Nast India, says, "Flipboard introduced its Indian edition in October, 2013 with a custom Content Guide filled with handpicked selections from magazines, newspapers and blogs representing key local voices, as well as global perspectives. It is another milestone for our fast growing digital business to extend our made-for-online premium content available to Flipboard, reaching our sophisticated Indian audience and non-resident Indians on their iPads and smartphones."

The content on Flipboard has been designed to reflect each title's unique brand experience. Condé Nast India created customised feeds for Flipboard by adding high quality images and extending the amount of content available on its magazine and website; in most cases, that means readers have access to full bespoke online stories.

Flipboard readers can easily share stories on Facebook, Tumblr, Twitter, Google+ or add them to their own Flipboard magazines.

Alex Kuruvilla, MD, Condé Nast India, says, "We are bringing in best practices from Condé Nast International and look forward to further develop and expand our content publishing model and offer an additional premium advertising platform for luxury brands through Flipboard's incredible reach."

Eric Alexander, head, international business development, Flipboard, says, "We have a growing readership in India and this partnership, with the high quality content that the Condé Nast titles bring, make Flipboard even more tailored to Indian readers. As our readers enjoy and explore more exciting Indian fashion, style and travel features on Flipboard, we hope to bring a new mobile audience to our partner Condé Nast India."

The brands are featured both, individually and as part of sections such as Style and Travel, curated by Flipboard's editorial team.

Flipboard has more than 100 million readers worldwide, of which more than half are based outside the United States. It is rapidly gaining popularity in India. It entered the top ten for downloads and active readers last year. Flipboard is available in English, Hindi and more than a dozen other languages.

Condé Nast International (CNI) currently operates in 27 markets, publishing 128 magazines, close to 100 websites and over 200 tablet and smartphone apps, under brands such as Vogue, GQ, Glamour, Wired, Condé Nast Traveller, AD and Vanity Fair.

Condé Nast India launched with Vogue in 2007, followed by GQ, Condé Nast Traveller and Architectural Digest. With the launch of Condé Nast Digital in 2010 and the rollout of websites, WAP sites, mobile and tablet apps, Condé Nast India is India's No.1 multi-media platform in the premium space.

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