Sony launches 'Mooh Boli Shaadi' at 8.30 PM; shifts 'Humsafars' to 8 PM

The show, produced by Shashi Sumeet Productions, will explore the trials of an impulsive love marriage.

Sony Entertainment Television is launching a fiction show called 'Mooh Boli Shaadi', starting today.

Produced by Shashi Sumeet Productions, the show will explore the trials of an impulsive love marriage.

'Mooh Boli Shaadi' will be aired from Monday to Thursday at 8.30 PM and will occupy the slot in which 'Humsafars' was being aired. The latter is being shifted to the 8 PM slot which was, until today, vacant.

The channel was airing the repeat of 'Itna Karo Na Mujhe Pyaar' at 8 PM, while other Hindi GECs have been airing original programming. In fact, the 7.30 PM slot on Sony also has repeat content, unlike other Hindi GECs. 'Humsafars' will soon go off-air and the channel has plans of airing repeats of CID in its place.

Sony will now air three hours of original content on Monday and Tuesday, three-and-a-half hours of original programming on Wednesday and Thursday (including 'Aahat' at 11 PM) and three hours on Friday, Saturday and Sunday ('Bhanwar', CID and 'Crime Patrol').

About the show

'Muh Boli Shaadi' chronicles the lives and budding romance of Anmol (Zalak Desai) and Nikhil (Fahad Ali). Though madly in love, they are as different as chalk and cheese. While she is a bubbly, spontaneous and adventurous 18-year-old girl from a rich family, he is a 21-year-old, middle-class, reserved, career-oriented boy. They fall in love and when their families oppose, they secretly get married.

The young couple then has to keep the secret from their parents and live like strangers to mitigate the enmity. But, just when they are expecting a 'happily ever after', it hits them that they belong to completely different worlds. What follows is the journey of two impulsive lovers.

Ajay Bhalwankar, chief creative director, Sony Entertainment Television, says, "Love stories always appeal to people across generations and our new offering is a 'girl meets boy' story with a twist. The story of 'Mooh Boli Shaadi' will resonate with today's youngsters and their approach towards married life. It's not only young and fun, but also thought provoking. Shashi Summet Mittal Productions have made some breakthrough shows on Indian television, and we are positive that this concept will also be well received by viewers."

Mittal adds, "Many youngsters think marriage is only song and dance as shown in the movies, however, better sense prevails when reality hits. 'Mooh Boli Shaadi' is one such story of young love and the repercussions of a spontaneous life decisions. It's a fun take on love and how life changes post marriage. It's a story of innocence which becomes a responsibility, and how they deal with it. We are sure the viewers will enjoy it."

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