Along with logo changes, the channels will introduce new movies and shows, respectively.
ZeeQ has announced a new look for the kids channel, along with the introduction of shows with a mix of comedy, action and art & craft elements. Meanwhile, celebrating its 21st anniversary this month, Zee Cinema is also about to unveil a brand new identity on April 19 with a more vibrant, colourful and contemporary look. The new identity will not only enhance the movie viewing experience, but will also aim to target new audiences while appealing to the changing palate of the movie viewing audiences.
Designed and developed by the internationally acclaimed design studio SUPERE STUDIO from Argentina, the refreshed packaging for Zee Cinema is derived from an extensive qualitative research and analysis mapping the consumer behaviour and their consumption patterns. One of the key insights that emerged out of this research was the matter in which cinema is consumed in India. Movies are considered as dream factories that immerse its audiences by making them part of a larger-than-life phenomenon. Taking a cue from such insights that are in sync with the channel's core proposition of 'Movies.Masti.Magic.', the refreshed brand identity introduces the magical element of a portal that creates an aura of fantasy that resonate the thoughts of millions. Appealing to a wider spectrum of audiences, the refreshed identity exhibits a vibrant and dynamic animation that captures the true essence of masti.
Zee Cinema is also adding many new titles to its library including 'Singh is Bling' starring Akshay Kumar, 'Khoobsurat', 'The Shaukeens', amongst many others. It is also gearing up for the #HDFirst premiere of the National Award winning film 'Haider' , in April, on Zee Cinema HD.
After Hindi GEC and movie channels, the kids genre is the largest in terms of viewership in India. However, it needs variety, new concepts and characters.
Ashwin Sashital, brand and communications head, ZeeQ, says, "ZeeQ is taking a step further by revamping the look, feel and positioning of the channel. The challenge lies in expanding the audience base, something we believe can be done with the new line-up. We plan to keep our audience engaged and entertained, with exciting new stories, creative activities and action-packed adventures. We look forward to a great start with our rebranding campaign."
ZeeQ is undertaking a 360-degree promotional campaign in key metro cities and HSM markets. The channel has started the 'rebranding' with a TV campaign on Zee Network and other select channels. As part of the audience outreach programme, ZeeQ will organise on-ground activities and school contact programmes, based on the new shows. The channel is partnering with leading media houses for focussed promotional activities.