afaqs! news bureau

Big Magic revamps its comedy show 'Uff! Yeh Nadaniyaan'

The new version, 'Total Nadaniyaan', will begin on April 27, and will be aired at 9.30 PM on weekdays.

Big Magic revamps its comedy show 'Uff! Yeh Nadaniyaan'
Big Magic, the comedy channel from Reliance Broadcast Network, has revamped its popular comedy show 'Uff! Yeh Nadaniyaan' and renamed it 'Total Nadaniyaan'.

The new edition of the show will begin on April 27, at 9.30 PM. The show will introduce fresh characters while retaining the popular faces - Upasana Singh and Gaurav Sharma.

'Total Nadaniyaan', set in Punjab, will revolve around a righteous mother Tarawanti, her younger son Pappu, who is a wannabe actor and teleshopping entrepreneur married to 'Canada-return' wife Jassi who is dumb yet solves the most complex problems with her simple and unfiltered take on things. The show will also feature Jassi's twin brother who has the same name.

Big Magic revamps its comedy show 'Uff! Yeh Nadaniyaan'
Big Magic revamps its comedy show 'Uff! Yeh Nadaniyaan'
Talking about the changes, Paritosh Painter, network creative director, Reliance Broadcast Network, says, "At Big Magic, we strive to offer content that is only fresh and full of over-the-top comedy. 'Total Nadaniyaan' will bring in a sense of absolute LOL comedy, followed by quirky characters represented by the madness of each character. Seeing the popularity of 'Uff! Yeh Nadaniyaan', we are confident of its acceptance in the current planned form."

Sunil Kumaran, chief strategy officer, Reliance Broadcast Network, adds, "We believe comedy is emerging as a very relevant genre, and we, as RBNL, shall be tapping into it more extensively across our TV and radio media platforms. Our channel's promise is to refresh and rejuvenate the audience and this show re-launch is a step in that direction, poised towards achieving the objective of creating an ultimate comedy destination."

Nitin Vaidya, director and partner, Dashami Creations (production house), shares, "Nadaniyaan's first two seasons have been extremely successful amongst audiences, and, with the third season, we want to make it more relatable. While we wanted to keep the show's core concept intact, we would like to showcase the lighter side of life with the introduction of new characters. I am sure, with this new season, we can find a way to de-stress audiences."

Additionally, Big Magic is aiming at building high-octane recall by promoting the show heavily on numerous radio stations, apart from leveraging the popularity of Big FM's network. The channel, to garner maximum visibility, is engaging with consumers through social media platforms too.

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