TAM AdEx: TV dominated the ad insertion pie with 93% share in Hair Care sector

Hair Care advertising during Q2, 2014 saw an increase of 11 per cent on Radio compared to Q2, 2013.

TAM has released an overview of the advertising ad volume on different platforms by the Hair Care sector, between April and June 2014.

The report focusses on advertising carried out by the sector on television, print and radio.

The entire analysis is based on ad volumes expressed in secondages/column centimeters. The figures should be taken only as indicative and not absolute.

As per the report, hair care advertising during Q2, 2014 saw an increase of 11 per cent on radio compared to Q2, 2013.

It also revealed that television dominated the ad insertion pie with 93 per cent share. Shampoos were the top category on TV and Radio during the period. On TV, 63 per cent share of TV advertising was owned by Regional channels.

As for the brands, Garnier Black Naturals and Emami 7 Oils In One were in the list of Top 5 New Brands for TV and Print.