Havas Media Group India named media AOR of foodcloud.in

The account was won following a multi-agency pitch and will be handled by the company's Gurgaon office.

Havas Media Group India has won the integrated media mandate for foodcloud.in, which will include print, TV, radio, outdoor and digital duties. The account was won in a multi-agency pitch and will be handled by the agency's Gurgaon office. According to an official communiqué, the account size is estimated to be about Rs. 25 crore.

foodcloud.in is a website for food lovers and delivers gourmet, home-cooked meal of one's choice, on one's dinner table or at office. It goes a step further and makes the food ordering experience different, easy and fun. Currently operating in the Delhi NCR region, foodcloud.in connects foodies with home chefs and caterers who are empanelled after strict screening and food tasting. One can choose their cuisine or chef from a selection of international, Indian, desserts, health foods, condiments and beverages, and place the order online, pay online or opt for cash on delivery.

Vedant Kanoi, founder and CEO, foodcloud.in, says, "Passion and innovation are something we look for in our chefs; it is the driving force behind foodcloud.in and it is what we found in Havas Media. This is a critical and exciting time for us with plans to not only consolidate in Delhi NCR, but also aggressively expand and go pan-India. The food sector has tremendous interest and online order for home-office delivery is a wave that is really going to hit the country. Havas Media has the experience and a keen understanding of integrating media to maximise communication, with an agile strategic approach. We see them as partners on our growth path."

Anita Nayyar, CEO, Havas Media Group India and South Asia, adds, "To be able to order home-cooked food which is hygienic, nutritious and tasty is certainly a need gap for working Indians which foodcloud.in addresses. The proposition works for corporate lunches as also for home parties or the last-minute visiting friends and family. It is an interesting category where we see huge growth potential. With this win, Havas Media Group further consolidates its position. Am delighted to add yet another innovative and entrepreneurial client to the Havas family."

"Food is engaging - whether you dine alone or have company. Sharing and recommending are highly characteristic of this category. Our blend of analytical customer understanding and integrated media with digital focus capabilities give us the edge to help scale the foodcloud.in experience. Havas Media has clearly become the preferred destination for new-age clients, and we are very happy about that," says Mohit Joshi, managing director, Havas Media Group India.

Havas Media Group India is the India division of the global media network of Havas. Havas Media is an integrated communications agency with digital at its core and claims to be one of the world's fastest growing media groups.