Regional TV channels contributed 77 per cent share of the ad volumes in this category in Q4 2014.
Television Audience Measurement (TAM) has released an overview of the advertising ad volumes on different platforms by the ice-creams/frozen desserts sector, between January and March 2014.
Also, in Q4 2014, advertising for ice-creams/frozen desserts on radio increased by 15 per cent, compared to Q4 2013. Overall, it was television that dominated this category with 81 per cent share of ad insertions. Within that, regional TV channels contributed 77 per cent share of the ad volumes.
See the full report below.