Television dominates ad volumes by ice-creams/frozen desserts in Q4 2014: TAM AdEx

Regional TV channels contributed 77 per cent share of the ad volumes in this category in Q4 2014.

Television Audience Measurement (TAM) has released an overview of the advertising ad volumes on different platforms by the ice-creams/frozen desserts sector, between January and March 2014.

Milco Ice Cream, Adityaa Ice-Cream and Amul Kaju Anjeer were the top new brands on TV, radio and print, respectively, as per the report.

Also, in Q4 2014, advertising for ice-creams/frozen desserts on radio increased by 15 per cent, compared to Q4 2013. Overall, it was television that dominated this category with 81 per cent share of ad insertions. Within that, regional TV channels contributed 77 per cent share of the ad volumes.

See the full report below.