The channel's first fiction offering, a remake of a Tamil series, is an hour-long show based on India's ancient Devadasi system.
Viacom18's Colors has announced the launch of its new daily fiction Krishndasi, a one-hour fiction show that will take the place of the reality show Bigg Boss Season 9, which ends this week. Krishndasi will air Monday to Friday, from 10:30 pm to 11:30 pm.
The show, which is a remake of Sun TV's Tamil fiction show of the same name, is based on the ancient Devadasi tradition. It is produced by Optimystix Entertainment India, with Vaishnavae Media Works as its creative producers.
The list of actors in the show includes Uday Tikekar as Pradyuman (Aryan's grandfather), Jiten Lalwani as Shashwat (Aryan's father), Shweta Mahadik as Pavitra (Aryan's mother), and Tasha Kapoor as Gayatri (Aryan's sister).
Speaking about the content on the show, Manisha Sharma, programming head, Colors says, "Our programming mantra has focussed on creative story-telling, bringing stories that are buried in folklore to the mainstream. While traditions may have changed, the way they impact women remains the same. Over the years, women have been depicted as mothers, caregivers, and relationship-drivers. This is passé, and with Aradhya's life story in Krishndasi, we are delving deeper into the untold story of the women who dedicated their lives to God. Krishndasi is a story of modern times, an era to which Aradhya belongs and her discovery of her own identity as she moves ahead in life. Backed by a strong concept and riveting storyline which makes for a gripping hour-long watch, the show will be high on drama and the intrigue factor built around the elements of love, mystery, struggle and self-discovery."
Producer Vipul Shah from Optimystix Entertainment, says, "The production value builds on the grandeur of the tradition while showcasing Aradhya's dilemmas about her roots and pedigree. Kutty Padmini and Vaishnavae Media Works have tremendous experience when dealing with the Devadasi concept; with the help of the dynamic creative team at Optimystix, we have touched upon a fresh perspective to this property."
Speaking about the concept of the show, creative producer (Kutty) Padmini from Vaishnavae Media Works, says, "Krishndasi explores an age-old practice; a concept that has been lost in the pages of history, but continues to exist in the bylanes. We have made an effort to maintain a contemporary backdrop so that it has relevance today, and engages viewers across the country. After tasting success with the Tamil version of the show, we are excited to recreate the drama for the Hindi viewing audience and replicate the success once again with Krishndasi."