Maxus bags OLX's media mandate

The agency's New Delhi office will work on the account

Maxus India has won the media duties for OLX which claims to be India's largest online classifieds platform. The account, which was won through a multi-agency pitch, will be handled by the agency's New Delhi team led by Navin Khemka. As part of the win, the agency will manage all traditional media outlets as well as content marketing for the brand.

Expressing his views on the win, Amarjit Singh Batra, chief executive officer, OLX India, says, "We welcome Maxus on board and look forward to create path-breaking campaigns that can match our current growth trajectory and also significantly enhance it in the months to come. Changes in the technology and media domains, as well as the growth in the internet business, not only offer new opportunities but also pose some interesting challenges. We feel that Maxus will be able to think strategically, and offer innovative business-led solutions for the same."

Kartik Sharma, managing director, Maxus South Asia, adds, "We at Maxus are committed to approach planning in an integrated manner with deep emphasis on innovative media concepts that provide cutting edge solutions. Maxus' strategy based on consumer and category understanding, along with a strong focus on RoI, led to this new-age business win. Our vision is two-fold: to communicate the brand proposition through an effective media mix and creative strategies, and use those to accelerate business growth for the brand."

Talking about the win, Khemka says, "We are delighted to have OLX as a part of the Maxus Delhi team. Our experience and expertise in managing new age clients have helped provide them with an edge in the market. We are confident about delivering ground-breaking solutions for driving OLX's business objective and are looking at innovative and customised solutions to connect buyers and sellers in every small town and village in India."

According to OLX India, it is the number one classifieds for used cars and motorbikes, mobile phones, and household items, with 80 per cent market share in the consumer-to-consumer (C2C) online classifieds segment in India.

Maxus, a part of GroupM, is a marketing communications consultancy that helps marketers build profitable relationships between consumers and their brands. It combines the disciplines of communications planning and customer relationship marketing to deliver Relationship Media, a next generation model powered by creative media thinking and sophisticated, real-time customer data. Its services include communications strategy, digital marketing, direct response media, social media, data analytics, media investment management, content and sports marketing, marketing RoI evaluation, and CRM.

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