Lodestar UM bags Zivame business

The account size is pegged at Rs 40-50 crore, claims the agency.

Online lingerie store Zivame.com has assigned its media duties to Lodestar UM, which is part of the IPG network, following a multi-agency pitch.

The account size is pegged at Rs 40-50 crore, claims the agency.

Previously, the account was with Madison.

Nandini Dias, CEO, Lodestar UM, says, "Zivame is a prestigious business to have on our roster and we are glad to win the business. I would like to thank the client for having expressed their confidence in Lodestar UM's differentiated offering in terms of in-depth understanding of e-commerce and the technology sector, with incredible strategy and planning credentials."

The agency's clientele includes brands such as Johnson & Johnson, Coca-Cola, Mahindra & Mahindra, Samsung, Amul, Tata and Wipro, among others.